Website
optimization is the art of creating and continuously improving website visitor
experience and conversion rates, resulting in high visitor satisfaction and
high repeat visit rates. It doesn’t matter how much you optimize your site
rankings in google if your website isn’t fully optimized to meet your visitor’s
needs. Website optimization is often less expensive then search engine
optimization campaigns. Because
of that, website optimization often gives you better ROI than search engine
optimization. If you properly optimize your website and make it user friendly
then you may have an opportunity to convert a large crowd into customers,
Otherwise they are just website visitor. Website optimization affects your visitor when they arrive on
your website and how they convert for your goals.
Website Load Time: When a website does not load
quickly, it affects visitor’s behavior, which leads to decreases in sales
conversions and revenue. Because nothing can be more irritating then waiting
for page to load, so check your website’s home page load time, checkout process
load time, and conversion rates at regular intervals. You can increase your
website load time in following ways:
·
Move
to a faster server
·
Use
a CDN
·
Compress
images and text
One way to
improve user experience is to move a faster server. But if your site has a
large amount of content to display, you must use content delivery networks as
they can help to reduce bandwidth. You can also use compressed images and
content for better results. A server does not have to send out as much data
this way.
Make Your Website Responsive: Your website visitors will
definitely expect the same type of experience on their mobile device as they do
on their computers. So make sure your website is responsive and working
properly on all devices like mobiles, tablets, laptop etc.
Improve Navigation Experience: Understand the expectation of
visitors and make your website easy to navigate, don’t make them struggle with
your menu structure. Divide categories clearly, make all navigation elements clickable links, use
accurate navigation titles, ensure every clickable image has ALT text and
provide search feature.
Once you
optimize your website only then engage in search engine optimization process. Otherwise
if you do, you will be wasting your time and money.
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