Most successful
ecommerce websites are those which are easiest for customers to understand and
use. To be successful, ecommerce websites have to deliver a good end-user
experience to its customers. If you want to be a success online seller, you
should optimize your website for ease of use. Avoid broken links and always use
suitable categories for your products.
Create Easy Checkout Process: Making it as easy as possible for your customers to pay is
essential for increasing conversions and sales. Following tips can help you
make your checkout process easy and effective:
·
Use
one step checkout process
·
Provide
several payment methods
·
Don’t
force user to create account for payment (allow customers to make payment
without requiring a account)
·
Don’t
redirect people to another websites
·
Make
error easy to fix and don’t ever ask customer to resubmit information again
·
Only
ask you visitor for essential information
·
Never
distract visitors (Don’t put any advertisement to your checkout page)
Make All Call to Action
Buttons/Labels Visible: Don’t leave visitor guessing what to do next. When someone adds items to
their cart, make it clear they can continue to checkout or continue shopping.
Remember you have made so many efforts to bring this crowd to your site; you
can’t let people go for poor website optimization issues.
Make Your Website Responsive: The fact is that more and more
people use smart phones, tablets and mobile device to use internet. You need to
reach your customers on any device. This means you should use a website design
which can be easily accommodate to these devices. It will provide you higher
volume of sale to your ecommerce business.
Use Shortcuts: No page on your website should be
more than three clicks away from any other page. Shortcut should be
·
Buy
the product
·
Related
products
·
Search
for another product
·
Purchase
product and add to shopping cart
·
Manage
your account
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