Parallax Scrolling in Web Design

 

With new technologies like HTML5 and CSS3, it's becoming possible to create more advanced effects in websites. One most famous web design trend is parallax scrolling. It includes creating a 3D effect as you scroll down the page, background moving at a slower rate to the foreground. Simply you can say that parallax scrolling is a type of web design where different elements of a website move at different speeds. The web user of today wants to get entertained and engaged. With parallax scrolling you can do great things to engage your visitors within your website.

 

Advantages of parallax websites

·         Best way to present your products: It’s a powerful way to present your products. Your visitors experience your product in a totally new way. Instead of static images, you can present product with a 3D presentation. Designs are made paying attention to the product.

·         Present your products as a story: Parallax scrolling sites can be constructed in a way to provide the user with an interactive story. Parallax scrolling offers the ideal setting to tell your story in an engaging and interactive way. The movement of the design tool allows companies to create visually innovative storylines.

·         Make your website special & unique: Make your design visually special then your entire competitor. With parallax scrolling you can give your site a very unique look. Website unique design increases overall site traffic, and user engagement time. You can give an unexpected experience to your visitors. With parallax design a website can give never ending scrolling engagement to its visitors.

·         Reduced bounce rate: Bounce rate of a website indicates the number of visitors who entered to it and instantly hit the Back button. A high bounce rate negatively impacts your site’s ranking among search engines. A parallax website already has reduced bounce rate. Because it provides a dynamic experience that encourages users to stay on the website longer.

With parallax your website can be most engaging site on the web. Whether you just want a style upgrade or to improve back-end SEO, parallax is best option in market.