When developing e-commerce websites there are some things if taken care of will ensure the success of your online business:
Search engine friendly structure: It is important the website to be search engine friendly to allow search engines to index all the pages correctly. The code has to be clean, the struture should not be too deep, the site should have the ability to add seo tags and all pages should be easily readible by search engine crawlers. It is possible to achieve this be planning the structure before the development starts or using search engine friendly platforms such as joomla + virtuemart, os commerce, open cart, zen cart etc.,
Search engine optimization: The main pages of the website should be search engine optimized so that they become relevant for the important keywords.
Online Marketing: It is important to plan an online marketing campaign before the development of the site starts. This is because the website without marketing will get lost in millions of websites on the internet.
Design that works: It is easy to get carried away with a design that looks like an artist's masterpiece. But it actually is not of much use if it is not user friendly, fast to load and trust building. A design should not only look good but also perform.
Newsletter: Newsletters are a great medium of informing your customers about new products, upcoming sales, industry trends, what's new with your company etc., They serve as a good marketing tool and make your site more interactive.
Search function: This is a great tool for customers which comes handy in many situations. If you want to make finding information easier for your customers then go for a basic and advanced search functions. Sort functions are very helpful as well.
Coupons: All customers like to receive discounts ,coupons are a good way of obliging them. Having a good discount system using which you can send discount coupons to regular customers is a good way of doing this.
Easy to find contact information: Many times customers have queries that they want addressed by talking directly to some one in the company. For this purpose it is a must to have phone no.s of the sales department or live chat support.
Security icons: Sharing credit card or personal financial information on the internet is very risky these days with internet frauds on the rise. It is therefore important to have proper security measures in place along with icons that indicate those to build trust and confidence amongst online shoppers.
Feedback form: It is good to have a form where your customers can let you know what they can think. Your customers will appreciate that you consider their feedback.
Easy to manage Admin section: Admin section which allows the staff to manage products, newsletters, offers, orders and analyze the buying trends with ease will ensure complete contol on the business. Softwares like Joomla, virtuemart, Os Commerce and open cart have well developed admin sections.
No comments:
Post a Comment