Next steps after site launch

You have got a beautiful looking mobile responsive website made for your business that uses breathtaking parallex effects, amazing infographics and great content. After the site goes live, you share it on your facebook wall and text the link to your friends and family. But is that all? Having a site done will not get you business alone. Its like getting a Getting the site ready is just 50% of the work done. The pending 50% is done popularizing your website online by doing the following:

1) Publish content: Publish well written content in the form of blog posts, forum posts, articles and wikis. Create a blog on your site as well and publish there regularly. Google likes sites that publish fresh and original content. 

2) Ask for reviews: Ask your current and past customers to review your business, products and services online. Add a review and feedback section on your site where you can request your customers to rate your service or product on various parameters and write their comments. Make it a easy to fill form. Post the review on your site and other reviews website. 

3)  Get social: Publish new content in the form of helpful articles, offers, latest happenings, news etc on twitter, facebook etc., Make it interactive so that readers leave comment. 

4) Get news worthy: Publish press releases to formally intrdocue services, products and your company to the world. 

5) Get Videos: Videos that inform you cusstomers on how your products work or how a service solves a problem is a great way of marketing. You could have videos on any theme including help guides or trouble shooting videos for your products for which your customers contact you quiet often. You can post such videos on various free video publishing websites like vimeo, youtube etc.,

Defining your online mobile presence

More and more internet users these days use mobile devices for not only buying merchandise but also for planning vacations, booking tickets, paying bills,  buying products, checking emails, dating etc., Mobile devices gives the advantage of doing things when you are in transit or waiting or when you don't have access to PCs. For this reason, any online business - whether Local, Regional, National or International should should have a mobile web presence  in the form of a mobile site or an app and make use of all possible options to allow the online users to do most of the things  that they can do offline at their establishments or even more. For example some mobile sites and apps allow customers to pay in installments because their products are expensive and their target market are college students. The feature of easy installments gives them an advantage of a bigger customer base. The more you can add value to the online experience the higher conversion that helps in getting. 

Each business has a niche. Being aware of what your competition is important keeping your niche into perspective. An all rounder mobile strategy will help the business to get the maximum out of its niche through a mobile online presence.

At Vantagewebtech we provide ecommerce and mobile consultancy services to our customers that helps in taking their business to the next level. Contact Us today for a no obligation review of your business and quotation.