How can you improve customer’s journey on your ecommerce website

Customer journey analysis is very important step to increase conversion rate of your ecommerce business. You need to understand customer’s pre- purchase behavior. Customer’s journey can be easy if you use advanced strategies and technologies to guide customer. You need to use filters, categories and site search option for customer’s comfort.

Following tips can help you improve customer’s journey on your ecommerce website:

·         Responsive Checkout: Your customers are on tablets, phones, laptops etc. and ready to make a purchase. Complicated checkout process can change your customers mind and make them purchase with other website that’s easier to navigate. So it’s compulsory to make your checkout process responsive and easy for your customers.  Shopify, an ecommerce company can provide you responsive platform to organize your products, customize storefront’s and accept payments from various payment methods.

·         Product Recommendations: Product recommendations are important, but to improve customer journey you need to suggest products which are closely related to customers purchase. For example: If your customer is shopping for shoes, then your recommendations should be socks, shoe polish kit, combo of socks pairs etc. The predictions should be on the basis of customer’s purchase history. It puts a positive impression on customers and makes their purchase journey short and easy. 

·         Self Service Support: Online customers like self service support then email or telephonic support. For an ecommerce store, this means offering detailed information about products on website. You need to provide product photos, technical product details and customers reviews to win customers confidence. Amazon, an ecommerce brand is a good example of self service support.

·         High Quality Content: Educate your customers with high quality content for products. Quality content doesn’t mean content marketing. High quality contents are those who can educate your customers about product detail and capture their attention. Informative and interesting content can force website visitors to make a purchase with you. 

(Vantage Webtech)

How to use Google my business for local seo

Google my business is a very fast and easy way for small businesses to make their online presence on Google. You can get your business page for free. You need to visit Google my business page and create a account there. At the end of the signup process, Google will verify your business using a 5-6 digit unique verification code. Google send this to you over the phone or via a postcard to confirm that you are owner of business. Once you’ve filled out your basic business info and been verified, Google my Business will add your company’s information to Google local search results. 

Google my business offers a lot of benefits to local businesses:

·         Create an online presence

·         Find new customers

·         Allow your current customers to find you online

·         Allow reviews from customers and you can respond them

·         Create a base of your local seo

Some important points to consider while creating Google my business page:

·         Enter your business address carefully

·         Use pictures & logo of your business

·         Enter accurate business information

·         Use good quotes to describe your business

·         Keep posting discounts and offers on your business page

·         Enter local area code carefully

If you want local search traffic, you need to make sure that you have completed all compulsory effort for that. Google my business can help you to make your online presence but there is more to do. You need to optimize website pages according to local seo techniques. Here are some of suggestions:

·         On-site: You should use your key location in various places on website such as content, meta heading and descriptions, title tags, footer etc.

·         Off-site: List your website on various local directories and portals.

·         Review: Ask customers for reviews on your Google business page. Because positive reviews can provide you huge benefit.

·         Share Content: At last continuously share useful content related to your products.

(Vantage Webtech)

Why typography is so important in web design?

Typography is known as an art and technique, which is used to arrange text on a website. You can say typography is a combination of font, size, spaces and color. Quality typography can increase written communication of your web page. Typography allows you to increase you conversion rate easily and impress website visitors with words & design. It is your duty to put maximum effort to complete the typographical points in your website designs.

 Tips to maintain good typography on a website:

·         Font Size: Small fonts are hard to read on lower resolution screens. Make sure you are using a font size that is easy to read on any screen resolution.

·         Titles and Subtitles: Use titles and sub headings for your content. It makes it easy to understand for visitors.

·         Avoid use of justified text as it can lead bad white spacing on your page.

·         Color: Use high contrast colors for text.

·         Length: A very long or short line may be distracting. For optimum readability you need to keep length of text between 40-80 characters, including spaces.

·         Simple: Use simple fonts on website if you are not much experienced in web design. Because only an expert web designer can use variety of fonts effectively.

Importance of typography in web design

Typography is very useful in web design; you can use it as a tool for improving users experience and usability of your website or either can allow them to focus on your content. Good typography design guides people and introduce your products/ service with amazing content on your website. Whenever people your website, there are chances they will immediately look at the text. That’s why it’s important to use good typography design techniques.

These reasons are why typography is so important. If text used in a design is too small, too cramped and it irritates the viewer, then definitely such kind of webpage won’t get a second chance to get attention of visitor.

(Vantage Webtech)

What is a well designed website and why it is importance for your business?

 Web design can be difficult as it’s not about how good it looks, but you should also make it easy to use. Websites that are not well designed and provide poor experience to user can hurt you with high bounce rate, low conversion rate and loss in business.  It’s important to understand the characteristics of good design that can make or break effectiveness of your online investment. Here are some key elements of a well designed website:

Visual Appearance: A good website must be visually professional, appealing and simple. Keep in mind, your website is reflecting your business, products and services. It may be your first impression on your customers. Your goal is to generate a positive impression and keep visitors on website. Good use of color, easy to read text and quality photography can make your website easy to navigate.

Typography: Text is most important element of your website. Remember that your audience is looking for information that will help them make a decision, so content on your website must be informative and relevant. It’s important to consider elements like font size, spacing, line length, font color, paragraphing etc.

Navigation: Every component of your website should work quickly and correctly. Your site must be easy to read, navigate and understand. Navigation means to direct user where you are now and where to go next.  Some key navigation element includes:

·         Keep your site simple and organized

·         Fast load pages

·         Create links to minimize need of page scroll

·         Use a consistent layout

·         Use long text along with links

Functionality: Make sure all component of your website is working properly because broken or poor constructed components can frustrate your visitors.  Everything should work properly including links, search box, forms etc.

Importance of well designed website

Website is now compulsory for every small to large businesses. A well designed website is known as a valuable investment.  Following are some advantages of having a well designed website:

·         Highlight your expertise with ease

·         Increase conversion rate

·         Benefit in seo

·         Reduce your maintenance time

·         Better first impression on visitors

·         Better way to  provide effective communication

·         Reduces other promotional cost

·         Provides time saving experience to customers

These are only few advantages we explain in this post, I am sure you could think of other advantages to a well designed site. Please feel free to suggest them in the comments below.

(Vantage Webtech)

How to improve conversions of your ecommerce site

One of the fastest ways any online store can increase revenue is to increase conversions rate of website.  Here are some tips on how you can improve conversion of an e-commerce website.

Make Your Website Homepage a Conversion Magnet: The homepage is like a store front and entry-point of your site. This is the area you exactly need to work because here you can convert visitors into buyers. Your visitors here will decide whether they continue to website or leave, their decision depends on how you welcome them. You can welcome visitor effectively if you:

·         Provide them search Box

·         Organize the navigation bar

·          Remember user search and provide related recommendations

·         Have an easy to use product categories group

·         Show discount offers clearly

Free Shipping: 70% of online buyers are looking for free shipping. Having a large shipping fee will definitely scare your customers and have a negative impact on your conversion rate. You should include shipping cost in price and offer your customers free delivery.

Easy to Navigate Product Page: Navigation should be descriptive. Mostly use generic labels and buttons, which can easily communicate with users. When your navigation shows featured products or discounted products, it gets user attention and forces them to make a purchase.

Limited Time Offers: You could offer limited-time discounts to encourage visitors to buy before the deal ends. Highlight the amount they will save by buying now, the time left before the deal expires, and the numbers of people who have already bought that deal to encourage them to click.

Offer Quick Delivery: Online customers are impatient. Long delivery time can make a negative impact on your conversion rate. Offer your customers quick delivery time to boost your conversion rate.

Trust Signals: Try to offer product quality and price guarantee for customers. Another way of generating trust is by adding secure payment options and show genuine reviews of your company.

Conversion rate of a website is hugely important because when you increase your conversion rate, it means you are increasing your revenue.

(Vantage Webtech)

What you need to know to attract more customers to your e-commerce website

As an on-line merchant, it is essential to make your E-commerce website attractive for customers. You won’t succeed unless you can attract customers to your E-commerce website. Acquiring customers for an on-line business may be difficult and time consuming process .Below we listed most effective ways to make it easy to gets lots of visitors.

Use a Responsive E-commerce Site: Now days, customers are using mobiles, tablets, iphones etc. for on-line shopping. You need to reach your customers on all devices, if you don’t then you are losing customers and that means low ROI.  You can also provide them mobile app to feel them comfortable with you. If you are using responsive website, it will also reduces your bounce rate and benefit you with high search engine ranking. Make sure you are using a website design which can be easily accessed from all these devices.

Make Your Website Beautiful: Your website is like a representation of your business and products. That’s why it has to be beautiful and professional if you really want to attract customers. You have to be aware that a user’s purchase decision is usually made just within first 5 second on your website. So make your store beautiful and easy to use as a beautiful store is always considered more reliable and trustworthy.

Post Regularly On Social Media Channels: Social media channels are one of free promotion tools. Post regularly on your social accounts it can increase your brand value among customers.  So, social media is a great marketing channel at no financial expense.

·         Facebook: May be your customer’s want you follow on facebook. You should create your business page on facebook, engage customers and catch their attention.

·         Google Plus: Create a google plus page for your business it’s free.

·         Twitter: Start twitting on twitter. Its simplicity makes it one of most effective ways to engage with your targeted audience. You can also use twitter card for advertising purpose.

·         LinkedIn: LinkedIn is the office block of internet. After setup your business profile on LinkedIn, you have an opportunity to make a link with other companies, suppliers, related websites and people.

·         Pinterest: Create a pinterest page and enable rich pins to your account.

·         Blogger: Use blogging as a brand awareness tool. It can provide you quality back links and targeted traffic.

Prepare Email List For Marketing: Building up an email list for marketing is important. It is effective solution to attract customers and make repeat sales from your customers. Some of most common email ideas are:

·         Emails about new products

·         Mails about promos and offers

·         Recommend similar product after customer made a purchase

·         Send email to those client’s who haven’t been active since a long while with discount coupons to  make them revisit your website

You don’t just need traffic. You need visitors that convert into customers and subscribers. An email list will help you achieve that and allow you to work on your subscribers and drive sales with them.

Huge traffic generation is a continuous struggle for most E-commerce websites. You cannot simply rely on SEO and then sit back and wait for results. You need to create high quality content about products and offer discounts and promos to attract new visitors, convert them into email subscribers and then into paid customers.

(Vantage Webtech)

Ghost Buttons - Web Design Trend of 2015

Ghost buttons are the transparent rectangular and square shape buttons which keep the background visible. These buttons are suitable for websites with large images. These buttons are called ghost because of their transparency.  Most ghost buttons are larger than the normal buttons, but they never obstruct the screen area behind them. Ghost button’s features are:

·         Transparent with background showing through

·         Light font for call-to-action

·         Surrounded by a thin outline

·         Larger than traditional buttons

·         Contains simple text

·         The colour is often black or white

Such types of buttons are used on landing page style website because they can easily capture visitor’s eye and also provide “call to action” response. These are very simple to use, a beginner level designer can also easily deal with them.

Where to put ghost button on your website?

Ghost buttons are commonly placed at centre of homepage or landing page as they can get high visibility here. It’s not a necessary condition. It’s something common because when entering a new website, human eye focus on centre of page for a few seconds.

What are some of the advantages and disadvantages?

Some of the pros of ghost buttons are:

·         Clean and simple design

·         Easy design and implementation

·         Ghost buttons create a focal point for calls-to-action without being obtrusive

·         Ghost buttons gives a simple look to your website

·         These buttons works with almost any kind of design

Some of the cons of ghost buttons are:

·         Ghost buttons can frustrate users because they fall too far into background

·         Difficult to recognize for new users

·         Can’t used with flashy or high contrast images

·         Difficult to position

As such, these buttons make the design look more delicate and attractive, but require to be incorporated carefully. If these buttons are used in correct way can be good for design. 

(Vantage Webtech)