Why You Need To Update Your Wordpress website regularly?

Now a day’s wordpress is most known CMS. At very earlier wordpress just known as a blogging system, but at present well known and used as a CMS with thousands of plugins and widgets. It is open source software that’s why people love to use it for creating websites. Updating wordpress to latest version is easy, you just need to click update button. With WordPress webstie you need to update three areas: the actual WordPress application, themes and plugins. But be careful, because sometime updates don’t go as well as planned. You need to restore previous version in such situation, so always keep backup before updating anything on your website.

Why it’s essential to update wordpress websites regularly?

Many business owner may think that why should they update their wordpress website when it is working fine. But think that you don’t have to do anything onerous, only a couple of minutes and few clicks of mouse are enough to keep your CMS up-to-date. New updates contain more efficient codes and features which will surely help you to improve the speed and performance of your site. It can also simplify the process/way you add data to your site. 

Advantages of updating website regularly

·         It makes websites more secure: Regularly updated sites can’t be hacked easily then compared to websites which are not upgraded. So it’s best to upgrade your WordPress website as soon as a security fix is released.

·         Compatibility with new plugins: Day by day wordpress community providing new plugins to its customers. If you are installing a brand new plugin, then you need to update wordpress version also because older version may not be compatible with new plugins and its features.

·         New Features: Each time wordpress provide any update, it means they are providing you new feature/shortcut to make your CMS easy for you. If you update wordpress website regularly then you can take benefit of these features.

If you want to add latest WordPress updates to your website contact us.

How to optimize your website landing page for better conversion rate

A landing page is where people end up after they click an ad. Website landing page experience affect conversion rate in several factors. The homepage of a website is not the only landing page; every page in your website may be landing page for specific keywords. Website’s conversion rate won't come from the new ad you create; it comes from the landing page you build. A well designed landing page can make website visitor to shop with you. Following tips can help you to optimize your website landing page:

·         Simple and Clean Design: Look and design of your website will have a huge impact on website visitor. Primary goal of landing page should be to make visitors satisfied and impress them with smart colors. Attractive images should be used to make landing page attractive. But keep in mind that simple and clean design will benefit you as it gives beautiful look to your landing page.

·         Appropriate Heading: Your landing page should have strong heading about what you offer.  It allows you to display key opportunity of your offer. Remember you have 6-8 seconds to convince visitors. So use heading and subheadings to promote your offer.

·         Make Landing Page Trustworthy: Use trust signals to indicate visitors that your product and brands are trustworthy. It can be done with testimonials, like counters from various social medial sites and secure payment options. You can also add logos of well known brands you’ve worked with, any certificate or award you have received and any group you are a member of etc.

·         Length of Forms: Short length forms are effective in a good landing page. Many of online customers like short length forms which contain very few fields to fill. I know as an online marketer you want to collect most of data from site visitors, but it’s important to keep these data forms short if you want to convert most of visitors into customers.

·         Match Landing Page with PPC ads: Make sure the words used in PPC ads, mostly matches with content of your landing page. It assures visitors that they are on right place. If you use PPC ads it’s important to drop your user directly to page they are looking for.  Example- If a user click on a PPC ad about men’s t-shirt, don’t drop them in men’s clothing section- you need to bring them exact desired location.

Designing the Perfect UX of Mobile Ecommerce in Few Simple Steps

Mobile phones are now an important part of our life. A huge crowd of people is using mobile phones to shopping online. If you are running an ecommerce store it’s important that your website design will work well with mobile and other small internet devices. Mobile shopping can be difficult because mobile screens are small, however you can make it possible to create a smooth and delightful shopping experience to your customers. The best shopping experiences are ones where products are shining through screen, designs are navigating and content are providing necessary information. Your website will be able to attract customer’s attention. Below are few tips to create a great mobile shopping experience.

Focus on product: Mobile shopping experience can be improved if your ecommerce website only focuses on products.  Excess navigation, excess promotions and excess content can irritate users. If you are using excess navigation then its waste of space. You need to allow user just shop, don’t over use promotional material and distract visitors.

Provide Quality Photos of Products: Maximum number of mobile phones have small screen resolution. Product photos should not be tinier as visitors wish to see products in detail. If photos are small then it will surely annoy visitors. Shopping on mobile is difficult but you can low difficult level by focusing on your products through big and quality photos.

Don’t Force Customers to Log In: In order to shop through mobile apps, user is often required to log in. It makes customers shopping experience bad and customers can also visit to your competitor website. Simply, don’t do this. Don’t force your customers to register and log in. Allow user to browse without logging in and checkout as guest.

Build Lightweight Website: Make your website lightweight and fast loading. Your customer will surely get convinced, if your website will load in 3-5 seconds. Visitors have come to shopping, and they are already convinced with site speed, so it makes them trust you and make shopping with you.

Design a clear basket and an easy checkout: Once someone decided to buy with, don’t let them change their decision because of poor checkout process. Make sure the process from adding products into cart, to confirmation of order, is seamless and awesome. Allow visitors to checkout as a guest. Things like meaningful flow, good copy writing, simple form design and privacy considerations can create a great checkout experience.

(Vantage Webtech)

How can you improve customer’s journey on your ecommerce website

Customer journey analysis is very important step to increase conversion rate of your ecommerce business. You need to understand customer’s pre- purchase behavior. Customer’s journey can be easy if you use advanced strategies and technologies to guide customer. You need to use filters, categories and site search option for customer’s comfort.

Following tips can help you improve customer’s journey on your ecommerce website:

·         Responsive Checkout: Your customers are on tablets, phones, laptops etc. and ready to make a purchase. Complicated checkout process can change your customers mind and make them purchase with other website that’s easier to navigate. So it’s compulsory to make your checkout process responsive and easy for your customers.  Shopify, an ecommerce company can provide you responsive platform to organize your products, customize storefront’s and accept payments from various payment methods.

·         Product Recommendations: Product recommendations are important, but to improve customer journey you need to suggest products which are closely related to customers purchase. For example: If your customer is shopping for shoes, then your recommendations should be socks, shoe polish kit, combo of socks pairs etc. The predictions should be on the basis of customer’s purchase history. It puts a positive impression on customers and makes their purchase journey short and easy. 

·         Self Service Support: Online customers like self service support then email or telephonic support. For an ecommerce store, this means offering detailed information about products on website. You need to provide product photos, technical product details and customers reviews to win customers confidence. Amazon, an ecommerce brand is a good example of self service support.

·         High Quality Content: Educate your customers with high quality content for products. Quality content doesn’t mean content marketing. High quality contents are those who can educate your customers about product detail and capture their attention. Informative and interesting content can force website visitors to make a purchase with you. 

(Vantage Webtech)